I feel that private label rights is going to become a more popular trend in the future. Private label rights (also known as PLR)
First, you buy content from someone and they give you the right to resell that ebook or article. You have to remember that your not the only person this content will be sold to for the purpose of resale. So what are you going to do to make this original content? If it is a ebook, you can reformat the book and give it a new look and feel. Then add content, not just more words but pictures, a table of contents, glossary, a link page to other resources and affiliate programs of yours.
Second, produce your own content and offer private label rights. To get people excited you might only offer 5 resell rights and sell the PLR for top dollar to the 5 lucky people. You could get your product translated into a different language. If you don't know someone who speaks Spanish (for example) you can always find freelance people to do it. If I were to get a information product of mine translated I would find at least 2 people to work on it. One to translate and one to check over the work.
If the PLR trend gets more popular, over time expect to see a flood of the same content. Try to make your PLR your own. Always remember that someone will always try to sell the same content cheaper.
Let me know about your success. Below is a video that covers 8 different ways you can use someone else's PLR content.
